2021 winners have been announced. View the winners here.

Your Turn To Take Part

Voted for by customers, an A-Z of consumer credit firms take part in our quest to find Britain’s best financial services providers. Press to date includes The Guardian, Spectator Money, BusinessCloud, Fintech Finance, CCR Magazine, Credit Connect and Motor Trade News among others.


You can download our media pack by clicking the button below. Please contact us using the details below if you’d like to find out more about the Consumer Credit Awards or if you’d like to request a copy of our nomination form.

Frequently Asked Questions (FAQS)

When does voting commence?
Voting opens on 7th June 2021 and closes on 6th September 2021. Between 7th June and 15th August customers can vote for any firm they choose. On 16th August we’ll create a list of finalists in each category (based on the voting to date), and customers will continue to vote for these finalists until voting closes on the 6th September.

How are winners decided?
Our awards are customer driven so the only people that influence who wins are UK customers. In general, the highest-rated firm in each product category that meets the threshold for each category will win one of our product specific awards. All firms are also eligible for our top level awards. Note: The ‘Best Newcomer’ award will only be awarded to firms that launched on or after 1/1/2016.

What is the voting process?
Customers vote by leaving feedback for a product on the Smart Money People website. That's it! From landing on the page, to submitting their vote, it should take two minutes or less. 

How much does it cost to enter?
There is no entry cost.  

When are the winners announced?
Winners will be announced on 23rd September from 3pm on our twitter account @creditAwards.

What categories are available?
4 top level awards
Firm of the Year
Innovation of the Year
Treating Customers Fairly Champion
Customer Service Champion

9 firm specific awards
Best Car Finance Provider
Best Loan Provider (lending >£2.5k)
Best Loan Provider (lending <£2.5k)
Best Retail Finance Provider
Best Consumer Credit Broker
Best Financial Support Provider
Best Credit Union (North)
Best Credit Union (South)
Best Credit Building Product Provider

2 partner specific awards
Technology Partner of the Year
Credit Information Partner of the Year